The Utter Morons Guide to Getting Online: Build and Maintain an Online Business Presence in 2 Hours a Day or Less Catharine Symblème

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Kindle Edition

65 pages


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The Utter Morons Guide to Getting Online: Build and Maintain an Online Business Presence in 2 Hours a Day or Less  by  Catharine Symblème

The Utter Morons Guide to Getting Online: Build and Maintain an Online Business Presence in 2 Hours a Day or Less by Catharine Symblème
| Kindle Edition | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 65 pages | ISBN: | 8.46 Mb

The Morons Guide shows the reader:How to set up and configure a blog (just like this one!) that doubles nicely as a business website.How to set up and configure Facebook, Twitter, and Google Plus business accounts.How to set up and useMoreThe Morons Guide shows the reader:How to set up and configure a blog (just like this one!) that doubles nicely as a business website.How to set up and configure Facebook, Twitter, and Google Plus business accounts.How to set up and use Twitterfeed to automatically post updates from your website on your Facebook, Twitter, and Google Plus feeds.How to set up and use a service called Hootsuite that will take a lot of the repetition out of your day-to-day maintenance.How to set up some online business listings (sort of like those yellow page ads in your phone book – except they’re free)How to set everything up so that Google – and your customers – have the best chance humanly possible to find you.The Morons Guide is written in a lighthearted, easy-to-read style that doesnt take itself too seriously, and is sprinkled liberally with examples and stories.Table of Contents:ContentsACKNOWLEDGEMENTS 4PREFACE 5INTRODUCTION 7The Structure of This Book 7Glossaries: 7Checklists: 7Examples: 7What Being Online Will and Won’t Do For Your Business 7Why all the fuss about Google?

8A Couple of Handy Skills and Keyboard Shortcuts: 8How to add a “live link” or “hyperlink” to text. 8A few time-saving keyboard shortcuts: 8Before You Dive In: Your “Business Description” document 91. Your business name, location (either state or city. If you live in a small town, go with state), and phone number. 92. Your tagline or byline. 93. Your business description 104. Your back story 105. Your footer 11Checklist 11DAY ONE: OPEN A GMAIL AND BLOGGER ACCOUNT 12Glossary 12Open a Gmail Account 12Set up a blog on Blogger 13A quick tour of the Blogger Dashboard 13Checklist 14DAY TWO: SET UP YOUR BLOG 15Glossary 15Create the Contact Us, Services or Products, and About Us pages 15How to create a page in Blogger: 15How to tell Blogger to display your pages at the top of your blog, just like a “real” website: 15Customize the look and feel of your new website.

16As a general rule, go for simple. 16Checklist 17DAY THREE: YOUR HOME PAGE 18Configuring Your Home Page 18Add a logo 18Add images 18Add a business description 19Checklist 19DAY FOUR: YOUR CONTACT US PAGE 20Configuring Your Contact Us Page 20Checklist 20DAY FIVE: YOUR PRODUCTS OR SERVICES PAGE 21Glossary 21Configure Your Products Page (or Services Page) 21A Word about Publishing Prices 21Adding a PayPal or Other Online Merchant Button (Optional) 21Checklist 22DAY SIX: YOUR ABOUT US PAGE 23Glossary 23Configure Your About Us Page 231.

Prime your customers 232. Put in a live link to your products or services page. 243. Show social proof 246. Put in another link to your products or services page. 24Checklist 24DAY SEVEN: CLEANING UP BLOGGER 26Glossary 26De-cluttering Your Website 26What Do You Want Your Website to Do For You? 26Streamline Your Sidebar 26Streamline Your Blog Posts 26Checklist 27Sidebar 27Blog posts 27DAY EIGHT: SET UP FACEBOOK AND TWITTER 28Glossary 28Set up your Facebook and Twitter Profiles and Pages: 28Tip: Invite People to Like Your New Facebook Pag



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