The Winning Message: Candidate Behavior, Campaign Discourse, and Democracy Adam F. Simon

ISBN: 9780521001915

Published: April 29th 2002

Paperback

198 pages


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The Winning Message: Candidate Behavior, Campaign Discourse, and Democracy  by  Adam F. Simon

The Winning Message: Candidate Behavior, Campaign Discourse, and Democracy by Adam F. Simon
April 29th 2002 | Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 198 pages | ISBN: 9780521001915 | 7.51 Mb

This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? First, Simon develops the idea ofMoreThis study breaks new ground in investigating candidate behavior in American electoral campaigns.

It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, he reveals that candidates self-interest in winning leads to avoiding dialogue or substantive campaign discourse. Third, the text demonstrates the beneficial effects produced by the little dialogue that actually occurs and finally, pinpoints the forces responsible for these rare occurrences.



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